Capital Region Tourism
The problem
People travel halfway round the world for a break, but they don't visit Southern Wales. We need to show them the fantastic countryside and city breaks which are just a few hours away.
The solution
Our campaign idea is 'You're nearly there' which stresses proximity, ease and involvement. Our pack does the same. We get people to pack their bags for the weekend and tell us what sort of break they'd like to know more about. We're set a target response rate of 2%. It did much, much better.
