What are we good at?

Results really matter to us. And we get good results.

With every job we do, we don't just ask 'why?' We ask 'why not?' Why don't most people give or respond in the way we want them to? We believe we are successful if we meet a donor's needs.

Back in 2006, the Coca-Cola Corporation reinvigorated its product portfolio with a view to meeting 'customer needs'. Chairman and CEO, E. Neville Isdell said:

"When people want to know why I'm optimistic about the future of The Coca-Cola Company, the need state map is why: because the opportunity is so enormous."

Impressive growth followed. And in 2007, Bluefrog initiated research which resulted in a mapping of donor need states.

This approach was developed to make people do something very difficult - give their hard earned cash away for no return, except the good feeling that they have helped someone less fortunate than themselves. It can help create a lasting emotional connection with the people who give to them or buy from them. Perhaps it could work for you too?