Unicef
The problem
Teachers are busy people who often need to raise money for their school. Can we get them to hold a fundraising day for children in developing countries?
The solution
The UK's biggest non–uniform day becomes the Day for Change. Classroom activities are supplied and are in line with National Curriculum so teachers get a whole day's work given to them — for a change. As a result, the Day for Change raised more funds than ever before.
