Kew
The problem
How can Kew recruit members who won't lapse?
The solution
Sell the benefits of membership, but also stress that Kew is a charity which needs support for its conservation work.
- What are we
good at? - Direct Mail
How can Kew recruit members who won't lapse?
Sell the benefits of membership, but also stress that Kew is a charity which needs support for its conservation work.