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Donor acquisition

New donors are important

Dwindling cash file – you probably need new donors. Legacy income decreasing – get some new (older) donors. Brilliant new regular giving product to promote – you get the idea. Without introducing new supporters to your file, you can’t grow your income.

That’s why we are always thinking about how to acquire donors, or rather, loyal partners who give time and time again. Our Donor Acquisition strategy is based on development and retention. We won’t sell in a pack that will break all recruitment records only to have a second gift rate of 20%. We look at who you should be recruiting and how to target that audience.

It works, and our clients trust us to deliver long term growth.

If you want us to help you reach your donor targets, call James on 0207 613 6372.