18 August 2010, 5:06 pm

Bluefrog secure more Bhopal work

Following on from the success of Bluefrog’s first campaign for The Bhopal Medical Appeal, developing a regular monthly giving product, we have now secured more work. This includes another regular giving upgrade campaign and legacy acquisition activity on the back of a data audit we undertook which identified that the BMA had a really strong legacy prospects base.

 Colin Toogood from Bhopal says:

“This is the first time
we are trialling legacy fundraising and I am totally confident moving forward.
I’ve been really impressed with Hugh Stockhill, Bluefrog’s legacy specialist -
his years of experience and understanding of donor needs and motivations will
help deliver great results."