Christmas Appeal (Pendant)

The problem

CARE International needed a cost effective pack to encourage their low value cash donors to give a gift at Christmas.

The solution

We decided to adapt CARE's cold banker pack for this 'warmer file' by adding a few festive tweaks. The pack uses the proposition 'a child's life often hangs by a thread', an idea that is brought to life by enclosing a pendant. This simple gift shows the donor how CARE is helping families tackle poverty and build their skills by jewellery making and establishing small businesses.

Adapting an existing pack was a low cost solution to CARE's problem, especially as it increased response by a third more than their previous Christmas appeal.