Loyalty Feedback Packs

The problem

Barnardo's discovered that committed givers were cancelling their regular donations after a while. These supporters thought their money wasn't really making a difference.

The solution

We took Barnardo's regular givers into the world of a vulnerable child through a series of inside-track feedback pieces. These mailings show supporters exactly how their donations are making a difference and reinforce their commitment. It's what jargonists call 'great stewardship'.