Children on the rubbish heap

The problem

Response rates from warm donors were falling. Bluefrog promise to double income.

The solution

We reduce the distance between the donor and the person in need of help — in this case, a street child in Peru. Mailing contains 'real' materials including photographs and a first hand account of life in the slums. As promised, income is doubled and pack achieves a return on investment of 6.6