- Examples
- Action Medical Research
- ActionAid
- Amnesty International
- Barnardo's
- Battersea Dogs Home
- British Heart Foundation
- CARE International
- Capital Region Tourism
- Charity Bloggers
- ChildLine
- FARM-Africa
- Friends of the Earth
- International Deaf Children Society
- Kew
- Leonard Cheshire
- Marie Curie Cancer Care
- Mind
- National Trust
- Oxfam
- Save The Children
- Sense
- The Art Fund
- The Prostate Cancer Charity
- The Scout Association
- Unicef
- Y CARE International
- YMCA
Research Action Fund
The problem
The Prostate Cancer Charity's supporter base was skewed towards lower value donors. Their work and its appeal to older, wealthier men indicated massive potential for big gifts.
The solution
New supporters were recruited with a relevant and justifiable financial request for help. A Research Action Fund was created which new high level donors would help set up and be part of.