Sense Christmas Appeal

The problem

Sense needed to raise over £100k with their Christmas appeal. They wanted to engage with donors and bring them closer to Sense's work.

The solution

A simple, small piece of cotton wool was tipped to the letter, illustrating how Sense uses tactile objects to bring the world to life for people who are deaf and blind. For example, the cotton wool could evoke the feel of Father Christmas's woolly outfit and beard for a deafblind child and help them experience the magic of Christmas. Two Father Christmas decorations were also enclosed - one for the donor to keep as a reminder of their gift, and another to return with a message of support to be displayed in one of Sense's family centres.

The pack beat its targets and hit an amazing ROI of 10!