Supporter pack

The problem

Mind was recruiting a large number of donors through Face to Face, but high numbers were canceling. Their new supporters were young. So whilst they wanted to be reassured they were doing the right thing, they didn't want to be treated like their mums and dads.

The solution

Mind's materials were changed to show that they helped people like the donor and the donor was given the chance to give something back. Supporters received a magazine, which stressed mental well-being for all — attrition was slashed.