Yellow Nurse Pack Cold

The problem

When Royal Mail changed their pricing structure, Marie Curie Cancer Care's daffodil bulb pack became too expensive to mail. They needed to find another way to recruit new supporters.

The solution

A heartfelt appeal, sent directly to the donor from a Marie Curie Nurse. Special touches like a hand-stamped envelope and a letter 'typed' on writing paper helped make the appeal feel even more personal. But most importantly, a note card was enclosed so the donor could write their own message of support to a Marie Curie Nurse or a patient and return it with their gift.

The new appeal achieved a better ROI than the 'bulb banker pack'. Success.