Examples
Action Medical Research
- £1 Pack
ActionAid
- Christmas HTML Emails
- Gifts in Action
- Pill Pack
Amnesty International
- Amnesty International Bangla
Barnardo's
- Legacy DVD
- Loyalty Feedback Packs
Battersea Dogs Home
- Monthly Giving Product
British Heart Foundation
- Celebration Materials
CARE International
- Lendwithcare.org
- Christmas Appeal (Pendant)
- Legacies
Capital Region Tourism
- You're nearly there
Charity Bloggers
- Charity Bloggers
ChildLine
- Radio appeal
FARM-Africa
- Farm Friends
Friends of the Earth
- Recruitment inserts
International Deaf Children Society
- New International Brand Identity
Kew
- Membership pack
Leonard Cheshire
- Fundability
Marie Curie Cancer Care
- Yellow Nurse Pack Cold
- Donor recruitment campaign
Mind
- Supporter pack
National Trust
- Save Tyntesfield emergency campaign
Oxfam
- Beer and Condoms
Save The Children
- Mid Value Calling
Sense
- Sense Christmas Appeal
- Precious stone appeal
The Art Fund
- Patrons Programme
- Rigi Appeal
The Prostate Cancer Charity
- Research Action Fund
The Scout Association
- Join the Adventure
Unicef
- Day for change
WSPA
- WSPA Animal Protector
Y CARE International
- Summer Yambio Appeal
- Children on the rubbish heap
YMCA
- Ambassadorial sponsorship product

£1 Pack

The problem

People weren't giving to Action Medical Research. An analysis of their communications revealed that the charity focused on science — not people. As a result, there was little emotional commitment to the organisation.

The solution

Action Medical Research became the charity that protected children from disease. The £1 pack yielded over 20% response. The welcome pack built emotional commitment and new supporters were converted to monthly giving.