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15 Dec

If Facebook isn't the future of social marketing, what is?

On Queer Ideas by Mark Phillips

There was a short but intriguing article in the Ad Nauseum column in Private Eye last week. It suggested that some unnamed ad agencies were trying to bury a Forrester report that demonstrated that both Facebook and Twitter were pretty poor at providing an engaging brand experience. The report highlighted research that indicated that years [...]

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16 Sep

Why do so many fundraisers like asking for such small gifts?

On Queer Ideas by Mark Phillips

When Mark Astarita recently compared some charities to pound shops, he was right on the button. Just like the pile ‘em high, sell ‘em cheap stores found on our high streets, charities have jumped on the discounting bandwagon. You’d like to inoculate a child? Yes ma’am. That’ll be £3 please. Kerching! [...]

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