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18 Dec

Facebook is the future. No it isn't. Yes it is. No it isn't!

On Queer Ideas by Mark Phillips

On Monday, I shared some thoughts on social media, with a particular focus on Facebook and Twitter. My central point was that there are better routes to leverage the power of our social instinct than these two behemoths of the internet.

 Beate Sorum, of the digital fundraising consultancy – b.bold – disagreed with [...]

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15 Dec

If Facebook isn't the future of social marketing, what is?

On Queer Ideas by Mark Phillips

There was a short but intriguing article in the Ad Nauseum column in Private Eye last week. It suggested that some unnamed ad agencies were trying to bury a Forrester report that demonstrated that both Facebook and Twitter were pretty poor at providing an engaging brand experience. The report highlighted research that indicated that years [...]

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